02.24.07
Do you have the expertise it takes?
During our FREE 45-Minute Introductory “Smarts Selling” Teleseminar we offer each month, at least one of the participants always asks, “How do I know if what I know is good enough to sell in one form or another?”
The reality is to take your idea or expertise and test it. There are various ways we discuss with our Premium Members that you can test your “smarts” or expertise before you ever take the first step toward creating an information product or program that you intend to market and sell.
When large companies come up with an idea for a product or service, they always develop a marketing research plan in which they can get the feedback they need to “go or no go” with proposed product or service. In fact, they often spend hundreds of thousands of dollars in this kind of research before they ever move into the development phase of a product or service. In short, they want to be sure that what they intend on creating, producing, and marketing will sell.
It is no different when it comes to finding out if what you know is viable enough that someone will want to pay for it. The nice part about this process at this level is that it costs very little to get the results and the “go or no go” sign.
Just remember, don’t re-invent the wheel. Find out if there is already a market ready to buy your expertise or acquired knowledge before your start trying to figure out how to package it to sell.
Be sure to join us each month for our FREE 45-Minute Introductory “Smarts Selling” Teleseminar and start learning how to break through your “income ceiling” with the intellectual assets you already have. See you on the call!
Rich Farina
Online Publishing Consultant